Coach has been a familiar name in fashion for decades, known for its classic leather handbags and accessories. But over the years, the brand’s popularity faded as other designers took the spotlight. Now, Coach seems to be making a big return—but is it here to stay?
What Happened to Coach?
Coach was once a go-to for quality, timeless bags. However, by the 2010s, the brand lost its appeal. The market became crowded with trendy competitors like Michael Kors and Kate Spade, and heavy discounting at outlet stores hurt Coach's reputation as a luxury brand. It felt like Coach had become too common to be special.
Turning Things Around
In 2013, Stuart Vevers became Coach’s Creative Director, and that’s when things started to change. Vevers focused on keeping the brand’s classic craftsmanship but updated the designs to feel more modern and fresh. He brought in bold colors, playful collaborations (like Coach x Disney), and new styles that appealed to younger shoppers.
The Pillow Tabby bag is a great example of this shift. It combines Coach’s signature quality with a trendy, minimalist look that has made it a hit with influencers and fashion lovers alike.
Why Coach Is Popular Again
One big reason for Coach’s comeback is the growing trend of “quiet luxury.” Shoppers today want high-quality, stylish items that aren’t covered in flashy logos. Coach fits this trend perfectly, focusing on well-made, timeless designs.
Coach has also done a great job of connecting with today’s audience. Its advertising is more diverse and inclusive, featuring real people and relatable stories. This makes the brand feel fresh and relevant.
Is Coach Back for Good?
Coach isn’t just making a comeback—it’s building a new chapter. By blending its heritage with modern trends, the brand has regained its place in the fashion world. Whether it’s through their reimagined classics or their ability to connect with today’s shoppers, Coach has proven it can stay relevant.
So, what do you think? Is Coach worth a spot in your wardrobe again?
Let us know!
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